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OBJECTIVE
Develop a theme that positions the Global Marketing Summit as an action-oriented event, from which attendees will walk away with clearly defined action plans to support Cigna’s business objectives and growth.
MAJOR MESSAGE
With customers’ needs as our motivating force, we will continue innovating and moving forward to drive great success for Cigna.
TONE & PERSONALITY
Highly inspirational and optimistic; motivated and confident.
GLOBAL MARKETING LEADERSHIP MEETING CONCEPTS
Once a year, Cigna brings their global marketing leadership together for a three day meeting to update. and communicate the company's business objectives and growth opportunities,
The ask was to create an action oriented theme and experience with no limits, out-of-the-box thinking.
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