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CHOICELINX ENROLLMENT MATERIALS
The objective was to create a suite of materials to promote Cigna's Choicelinx online enrollment feature for employers and their employees. Rather than loading up the communications with a lot of acronyms and dull narrative, we created a vibrant campaign that took members from Enrollaphobia to Enrollaphoria.
Not only was the campaign a success with increased online enrollment, the Brainshark video won a Sharkie Award.
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