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STARBUCKS AWARENESS CAMPAIGN
When Starbucks chose Cigna as part of their national exchange. The objective was to reach the employees and build awareness of Cigna. Working with a strategist and a copywriter, we determined the strategy was to focus on affordability, service and reputation/good feeling.
The estimated ad recall was 14,600 unique individuals at a rate of 18.24%. This was the highest recorded ad recall in Cigna ad history to date.
DIRECT MAIL
THE RESULTS
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